Viba "Snack Bars"

Viba sweets Group is your trusted partner for premium quality, maximum indulgence and highly emotional gift ideas made in Germany since 1893. As a family-owned business with a team of more than 1000 passionate people, we truly care for our brands, products and partners.

Our brand Viba stands for hazelnut indulgence next level: With over 60% market share, Viba is Germany’s market leader for German “Nougat”, a smooth hazelnut praliné similar to Italian gianduja. With more than 30 different “Nougat” specialties, Viba offers an unrivalled variety in this segment. Our Viba Nougat recipe has remained unchanged since 1920.

Confiserie HEILEMANN is located in the Allgäu region (close to castle Neuschwanstein) and known as premium supplier of a remarkable collection of high-quality pralines, chocolate bars and chocolate figures. We are proud to be part of Viba sweets Group since 2016.

In May 2024, the well-renowned retail brands HUSSEL and arko became part of our Viba Group family. HUSSEL and arko stand for the full variety of sweet premium indulgence, including complementary product categories like biscuits, candy, or coffee. With a total of 180 premium stores including franchisees, we are now the largest confectionery retail chain in Germany.